Director of Marketing

Lynne Feldman

Lynne is responsible for the overall marketing strategy for CAIA, including advertising campaigns, strategic partnerships, and brand management. She works closely with all areas of the CAIA Association and considers this one of the highlights of her position.

Lynne joined CAIA in September 2008 as the Associate Director of Exams before transitioning to Marketing in January 2010. She has an MBA from Columbia Business School. Earlier in her career, Lynne was an audio mix engineer for documentary films in New York City and was nominated for an Emmy for Best Sound Editing in 2004. She's also an amateur musician and a new mom of a baby boy.

Manager of Events & Trade Marketing

Lynn Kennedy

As the Manager of Event & Trade Marketing Lynn Kennedy is responsible for supporting CAIA's brand awareness and exposure by increasing traffic, engagement, and participation in all alternative investment/financial industry outlets.

Before joining the CAIA Association in March of 2012, Lynn worked as the Membership Services Manager at the Greater Northampton Chamber of Commerce where she was responsible for all membership sales, events, communications and retention. She brings over 10 years of marketing and event experience to her position with CAIA and has worked with such organizations as Yankee Candle Co., PartyLite Gifts Inc., and Pyramid Management Group.

She received her Bachelor's degree in Communications from Regis College in Weston, MA.

Events Planner

Heather Morales

As the Events Planner, Heather is responsible for designing, organizing and coordinating conference sponsorships, educational summits, grading events, galas, conference media exchanges and other CAIA Association marketing and program events. She also works closely with Member Services and Industry Relations providing support on various events.

Heather graduated from Manhattan College with a Bachelor's degree in Communications. Before joining CAIA, Heather worked as a Project Manager organizing, coordinating, and attending large-scale conferences.

Digital Marketing Coordinator

Ian Cappelletti

As Digital Marketing Coordinator, Ian Cappelletti works to maximize awareness about CAIA within the financial industry. Toward this end, his duties include providing administrative support for Directors, reaching out to various organizations and institutes involved in alternative investments, and conducting maintenance on and search engine optimization efforts for the CAIA subsidiary website, AllAboutAlpha.com.

Ian received his Bachelor's degree from Amherst College with a double major in philosophy and political science. He has an avid interest in social media and web marketing, and his hobbies include blogging, essay writing, watching films, and socializing.